Armstrong Garden Centers
Email Advertisements
thesE INSPIRING Emails were sent twice weekly to a growing database of 400,000+ active subscribers
the ingredients
engaging & creative copywriting
image gathering , shoot styling,
and editorial photography
layout and typography
quickly incorporating feedback
based on business needs
targeted messaging based
on purchase history
create an accompanying
weekly webpage
analytics recap for improvement
(Below) An average example of one of two weekly emails. Developed and executed by me, including styling, photography, editing, research, copywriting, typography, and launch.
ABOUT THE COMPANY
Armstrong Garden Centers has served California for over 130 years, with 29 locations throughout Los Angeles, Orange County, and San Diego. Gardeners trust Armstrong for timely, accurate horticultural advice and seasonal garden inspiration.
