Skills

 

  • Strategic campaigns with beautiful imagery and engaging copy across media.

  • Solution-oriented concepts with thoughtful visual systems, presented through mood boards, mockups, and wireframes.

  • Collaborative partnership with internal teams and external stakeholders throughout development, execution, and post-production analysis.

  • Keeping open feedback channels to ensure visual standards and high-quality results.

  • Organized project management to meet competing priorities and deadlines.

  • Strong communicator, fluent in English and Spanish.

Platforms

  • Apple and Microsoft: office suite

  • Adobe: Photoshop, Illustrator, Indesign, AfterEffects, Lightroom, Bridge

  • Email: Emarsys, MailChimp

  • Content Management Systems: Drupal, Wordpress, Squarespace, Shopify

  • Digital Asset Management: OrangeLogic

Professional Experience

 

Digital Content Designer and Web Specialist
The Huntington Library, Art Museum, and Botanical Gardens
March 2023—March 2026 ◦ San Marino, CA

Developed high-visibility webpages (over one million annual visitors) and weekly newsletters (including engaging copywriting and artwork) to support daily event listings, weekly editorial publications, bi-monthly exhibition listings, quarterly seasonal campaigns, major project updates and President’s messages as needed.

  • Involved in comprehensive branding initiative (the institution’s first-ever in it’s 100 year history), including developing design concepts, guidelines, training, and implementation.

  • Created dynamic layouts that prioritize user experience and accessibility.

  • Elevated content with innovative concepts and cross-divisional collaboration, supported by engaging copywriting, bespoke artwork and animations.

  • Increased email engagement and open rate above industry standards while maintaining over 400,000 active subscribers.

  • Developed custom templates and conducted institution-wide training to elevate copywriting and imagery for both email and web content.

Huntington Webpages
HUNTINGTON NEWSLETTERS
 
 

Digital Marketing Specialist and Social Media Coordinator
Armstrong Garden Centers
July 2019—July 2022 ◦ Glendora, CA

Daily social content, twice-weekly sales-focused emails, weekly webpages, and seasonal experiential events. Inspirational messaging including educational copywriting supported by custom photography, film, and illustration.

  • Refreshed visual standards across platforms

  • Increased email open rate to over 30% lifetime average

  • Grew social media followers across platforms (e.g. Instagram 7k to 22k)

  • Developed and updated the company mission, vision, and values with actionable timelines

armstrong Adverts
Armstrong Social
 
 

Visual Merchandiser and Salesperson
Armstrong Garden Centers
Feb 2017—July 2019 ◦ Glendora, CA

Created inspiring merchandise displays while balancing ongoing store improvement projects.

  • Registered California Certified Nursery Professional

Garden Work
 
 

Service Experience Specialist, Social Media Coordinator, Manager, and Salesperson
Nordstrom
April 2012—Feb. 2015 ◦ Brea, CA

  • Awarded 'All Star' for customer service excellence.

  • Social Media Coordinator, photographer, and stylist.

  • Service Experience Specialist: Ensured consistent positive guest experience by creating solutions across all departments.

  • Interim Customer Relationship Manager: Crafted custom store-experiences, among 500 top-spending customers.

  • Salesperson and merchandiser for The Rail and Topman brands.

Nordstrom Social
 
 

Guest Interaction and Attractions Trainer
Disneyland Resort
June 2007—Feb 2012  ◦ Anaheim, CA

  • Supported learning as ‘Core Trainer,’ including designing learning media of complex, multi-day training for new hires, leads, and managers.

Education

 

Bachelors of Fine Arts in Graphic Design
California Polytechnic University 
Dec. ’18  ◦ Pomona, CA

  • 3.5 GPA & Dean’s List ’17 - ’18

 
See Select Clients and Exhibitions