As the Digital Media Specialist on a small marketing team, I operated several accounts on behalf of Armstrong. Focused on increasing followers and engagement by sharing beautiful imagery alongside timely, accurate horticultural advice on Instagram, Facebook, Twitter, Pinterest, and Youtube with both organic and strategic paid ads.

The Ingredients

• Creating inspiring, educational content based on a wide range of seasonal products.

• Executed photo and video shoots, including styling, recording, and editing.

• Developed and maintained a consistent brand image and voice in all content.

• Created monthly strategies and provided analytics reports.

• Implemented influencer partnerships and developed giveaway campaigns.

• Increased online engagement by answering gardening questions and creating service solutions.

This promotion was utilized throughout Southern California and on the east coast, at sister-brand “Pike Nurseries.” Advertised in print and digitally, including on store receipts, posters, fence banners, on socials, in email blasts, and paid digital ads.

about the company

As a historic Californian company, Armstrong Garden Centers aspires to remain the premier, knowledgeable neighborhood gardening store; while offering an astounding selection of high-quality products, with many plants grown in-house, locally.