Armstrong Garden Centers Social Media
As the ‘Digital Media Specialist’ on a small marketing team, I operated several accounts on behalf of Armstrong. We focused on growing followers & engagement organically (with strategic paid ads) on Instagram, Facebook, Twitter, Pinterest, and Youtube by sharing beautiful imagery alongside timely, accurate horticultural advice.
The ingredients:
Creating inspiring, educational content based on a wide range of seasonal products.
Executed photo and video shoots, including styling, recording, & editing.
Developed & maintained a consistent brand image and voice in all content.
Created monthly strategies and provided analytics reports.
Implemented influencer partnerships and developed giveaway campaigns.
Increased online engagement by answering gardening questions and creating service solutions.
As a historic Californian company, Armstrong aspires to remain the premier, knowledgeable neighborhood store; while offering an astounding selection of high-quality products, with many plants grown in-house, locally.
I conceptualized & executed frequent campaigns to drive engagement
This campaign was utilized throughout So Cal and on the east coast, at sister-brand “Pike Nurseries.” We advertised in print & digitally, including on store receipts, posters, fence banners, on socials, in email blasts, etc.
