Rancho Santa Ana Botanic Garden

BRANDING REDESIGN

Comprehensive design package including guidelines for logos (icon and wordmark), color palette, typography, stationery (including business cards, letterhead and envelopes), and merchandise.

The Ingredients

  • The rebranding elevates the vital plants and wildlife of a rugged terrain.

  • A muted color scheme is pulled from the subtle beauty of the landscape

  • Typography is inspired by iconic wood signage of National Parks.

  • Collateral created with natural fibers, prioritizing recycled materials.

Design Guidelines

I developed a detailed book explaining every aspect of the new brand, from logo concept, to usage and beyond.

ABOUT THE ORGANIZATION

Nestled into the Mount Baldy foothills, in Claremont, CA, this institute is the largest of its kind, dedicated to the promotion and preservation of California’s native plants and natural landscape.

Branded Product Development

A wide variety of merch that reinforces the visual brand and advances the central missions of the organization.

Seed-based and conservation themed items including a line of plant seed-packets, a bird-seed cookie with wooden keepsake and a branded bird feeder.

Seeds are a powerful symbol in nature, and offer an easy way to promote wildlife in local home gardens.

Process

It takes hundreds of rough sketches to find the right options to develop as the final logo.